Squibler: We Built a Software Company in 6 Months

Squibler: We Built a Software Company in 6 Months

Squibler is a SaaS company that Dhaval and I founded at the beginning of 2019 to help writers practice storytelling, connect with each other, and write scripts for novels, screenplays, and short stories.


Dhaval and I founded Squibler because we wanted to create a resource that appealed to all writers in one simplified platform. The reason is almost all writers practice in the same way. So if we could connect them with practice, then we could create a large community. From this point, we could offer paid features like an editor for books and screenplays - even a freelance marketplace.

Here's a more in-depth background to why we started the company.

Growth Strategy

Early on, we realized the majority of our users would be acquired through templates and tools that complemented our product.

First, we created dedicated landing pages for each of our customer segments to highlight templates. This included a landing page for novel writers, screenwriters, and people who journal.

Then we created templates to drive user acquisition from our blog content.

We wrote about a hundred articles and did backlinking campaigns for the major pieces of content that drove new users. Altogether, we acquired about 100 new backlinks in the first eight months.

Growth Results

In only eight months, we went from no SaaS product to a SaaS product with paying customers that acquired over 2,000 new users every month from only 30,000 organic visitors/month. We ranked for major keyword on the front page including "book writing template," "novel writing template," "script writing," and "how to write a script."