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Case Studies
HR University: 0 – 100K ARR in 10 Months (Go-to-Market)
We launched the University from scratch to become a global training platform and community. Background: We founded University in March, 2021. The mission of University is to empower leaders and professionals across the globe with the tools and resources they need to succeed. Growth Strategy: We we developed the website, created 30 blog posts, a certification course, and acquired over 70 backlinks. Growth Results: In just six months, University went...
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DevTeam: 3X Total Monthly Leads in 6 Months
Background: We began working with DevTeam to drive more leads, customers, and organic results through SEO. Growth Strategy: We focused on new content, backlinks, and website optimization. Growth Results: In just six months, we tripled their monthly leads using organic and referral traffic as our primary levers.
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Product Manager HQ: 3X Revenue in 6 Months
Product Manager HQ is the top training program and community for Product Managers. They have over 30,000 members who receive their content every week. Background: I became a partner in Product Manager HQ in March, 2021. From there, I redesigned the site and redirect the old structure of every post to a new one. The original included dates of when the posts were originally published, the new structure didn’t. When...
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Lumen5: 25,000 – 500,000+ Monthly Organic Visitors in One Year
Lumen5 is a SaaS company that helps video marketers make videos seamlessly to market their brand, educate their fans, and reach new audiences. Background Lumen5 is a video marketing software. They needed help understanding their customer persona, brand, and user acquisition channels. We analyzed their competitors and market, then created a plan to drive users from organic blog content and landing pages. Growth Strategy: After analyzing competitors and using tools...
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Squibler: 20,000 – 200,000 Organic Visitors/Month in One Year
Squibler is a SaaS that my co-founder, Dhaval and I founded at the beginning of 2021 to help writers write screenplays, books, and short stories. Background Dhaval and I founded Squibler because we wanted to create a resource that appealed to all writers in one simplified platform. The reason is almost all writers practice in the same way. So if we could connect them with practice, then we could create...
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