HR University: 0 – 100K ARR in 10 Months (Go-to-Market)

We launched the University from scratch to become a global training platform and community.


We founded University in March, 2021. The mission of University is to empower leaders and professionals across the globe with the tools and resources they need to succeed.

Growth Strategy:

We we developed the website, created 30 blog posts, a certification course, and acquired over 70 backlinks.

Growth Results:

In just six months, University went from 0 – 10,000 visitors/month. We expect this to reach over 40,000 as we continue to scale and drive revenue from our certifications.

Josh Fechter
Josh Fechter is the founder of The Product Company and a partner at Product Manager HQ.