Squibler: We Acquired a Writing App with Thousands of Users

Squibler: We Acquired a Writing App with Thousands of Users

Squibler is a SaaS company that helps writers practice storytelling, connect with each other, and write scripts for novels, screenplays, and short stories.

Background:

As a new company, we needed a way to validate our product and increase the domain authority of our site faster. Dhaval and I acquired The Most Dangerous Writing App. It was a writing app that had went viral and accumulated over several hundred quality backlinks.

Growth Strategy:

We incorporated the writing app's technology onto our site, then used a 301 redirect on the domain to point all the backlinks to our site. From there, our domain rating per Ahrefs shot up from an 18 -> 66 over a six-month period.

Growth Results:

The writing app had over 30,000 monthly users. Many of these users used our initial product and gave us a ton of great feedback on how to improve it, which we took and ran with - with much success.