Not all product management courses online are made equal. I've tried many of them and my friends have even taught them at different schools like Berkeley and Stanford.
The experience and knowledge margins of product managers trained under different schools are evident.
45% of respondents from a 280 Group group survey noted that there were clear aptitude differences between product managers at their respective establishments.
The best-certified product management professionals in the field know the certificates that they need in order to set them apart from the rest of the field.
Let’s take a look at some of the best product management certificates and courses out there.
What are Product Management Certificates?
Product management certifications are signed documents issued by authorities that attest to one’s knowledge in product development and execution, among others.
While each certificate is different, the best ones seek to develop core competencies that are instrumental in a professional’s ability to succeed in the area.
- Defining, executing, and continuous analysis of product success metrics
- Market research, assessment and customer needs
- Determining new product lifecycle, product ideas, pricing, and revenue estimates
- Executing design sprints product launch
- User testing and product roadmap planning
- Facilitating the technical side of product development
These are some of the main responsibilities that professionals in product management need to have under their belt.
The leaders in this field have refined their skills over time in order to optimize the approach they take towards managing products.
The training courses that we’re going to cover are useful for both new and seasoned managers.
Even if you’re already a certified product manager, these programs will help you brush up on your knowledge.
After all, you’re never too old to learn new skills, especially given the rise of digital product management.
Software products demand specific product strategies geared towards digital spaces.
Some traditional product management courses do not take this into account.
Why PMHQ for the Best Product Management Certificate?
After taking many product manager courses, I've rated Product Manager HQ as the best in helping new PM professionals jumpstart their PM career.
They have a few courses you can take to further your understanding of product management. However, their One Week PM course is by far one of the best starter PM courses you can take. It also provides a product management certification upon completion, which you can add to your LinkedIn profile.
Furthermore, their course gives you exclusive access to tons of audio and video interviews with leading product managers and industry leaders. You also gain access to the world's largest Product Manager Slack community, which has over 7000+ product professionals from around the globe.
This is especially important. Because almost NONE of the other PM courses have a professional community. This is a huge drawback in getting continued value from the other options listed below.
Aside from that, I've compiled a list of the best product management courses for you in case you want other options.
Let’s get right into them.
1. One Week PM by Product Manager HQ (PMHQ)
Price: $197 & $497
The One Week PM course by PMHQ is the ultimate starter course to bolster your product management career. The course is designed to help PM beginners learn the fundamentals of product management and how they can set up their own product management projects. It also dives into how you can ace a product management interview.
The course is divided into 7 days and starts off with basic roles, skills, and methodologies that come with the role of a PM. Then, day by day, you learn how to do user research and conduct interviews, as well as, how to write product specs and develop timelines. It also dives into prototyping, wireframing, and conducting usability tests. From there, you learn how to create product roadmaps, manage product backlogs, and the marketing and technology basics for PMs. In the end, you learn the frameworks and methodologies for answering PM interview questions.
If you get the premium package, you not only receive lifetime access to One Week PM, but also gain access to a 1:1 mentorship program and 7,000+ product manager community.
2. Product Management Course by Product School
Price $4,199 - $9,999
Product School is an institution that offers training in product management to registered users. Carlos González de Villaumbrosia is the CEO and founder, bringing over 10 years’ worth of experience in digital product building to his school. The academy features instructors who have ample experience in the field and are qualified to impart knowledge to enrollees. The three certificates that they offer in product management cost $4,199, $6,999, and $9,999 respectively. Their packages sell fast, so if you decide to study with the Product School, be sure to sign up early.
3. Professional Scrum Product Owner
Price: $500 per module
Organized and administered by the developers of Scrum, the Professional Scrum Product Owner is among the very best in online courses for product management. The program’s organizers are the ones behind Scrum, an agile framework geared towards managing complex projects. Divided into three modules, combined, they seek to empower product managers by way of scrum methodology and how they should apply it to optimize the value of a product. That includes liaising with stakeholders and customers as well as managing product backlogs and executing product strategies.
Although these courses are aimed at product owners, product managers also benefit from the content covered since they apply to both professional roles.
4. Digital Product Management Certification by University of Virginia (Coursera)
In partnership with Coursera, The University of Virginia offers a digital product management course catered to today’s cyber market space. The program prepares professionals in the field to lay the foundation for a successful working environment in which all team members can optimize their skills. Covering content from product planning, development, and execution, this certification is all encompassing.
Enrollees can sign up via Coursera’s online platform and access the material. What’s more, not only is it online, it’s also free. For that reason, professionals who are looking to expand their knowledge in software product management without having to spend anything can consider this program as a viable alternative to Scrum.
5. Digital Product Management Certification by Boston University (edX)
Boston University offers product management training certificates for either existing or prospective professionals. This training forms part of their MicroMasters program. These are higher level graduate programs comprising credit eligible courses that, upon completion, can accelerate a Master’s program.
The MicroMaster has five compulsory courses. In these courses, the student studies product life cycle management as well as innovative techniques that propel product growth, among others. These courses are administered over a 6-8 week period with an hourly weight of 4-6 hours per week for each course. Being one of the top universities in the US, the training received at Boston University will prove invaluable to any of its enrollees.
6. The Certified Product Manager Credentials (AIPMM)
Offered in conjunction with the 280 Group, the Association of International Product Marketing and Management (AIPMM) is a certificate that all product managers should consider getting. It has a reputation for being representative of one’s commitment to the standards of product management and ethics. Unlike other certificates, this program is continuously evolving in the sense that it is bestowed upon candidates who are aware of the best practices in product marketing at a given point. It remains one of the most prestigious accreditations in product marketing today. Although it is more expensive than other certifications, depending on your goals, you may find adding these credentials to your CV useful.
7. Product Manager Certification with Lean, Agile and System Design Thinking (edX)
This product management certification is yet another set of training material offered by Boston University as part of their MicroMasters program. Unlike others, this certification borrows from cross disciplinary methodology to contextualize its enrollees in product management as it relates to other businesses practices, like project management. For that reason, it equips candidates with the tools necessary to mold the product development process in such a way that professionals can map out the trajectory for a product's life cycle.
Although the program is free, for persons who wish to certify that they completed the program, they will have to pay $400.
8. Product Management Certificate by Cornell University
Price: $1,260 - $9,000
Cornell University is one of the most prestigious universities in the United States, belonging to the elite group of Ivy League schools. As part of their academic training, the university offers certificates that teach professionals the fundamentals of product management. Particular emphasis is placed on understanding the needs of product users as well as how those needs play a role in product design and development. The exact price of their program is available upon registration. However, one can expect to pay anywhere from $1,260 to $9,000 since that is the price range of the university’s certificate programs.
9. Professional & Personal Development Courses: Business by Stanford University
Price: Dependent on the course you select
Stanford University has a high research output, something that attests to the high quality education that its enrollees receive. As part of their professional development program, the university offers business courses across a wide range of niches, including product development. The price of each course differs. However, each one promises high quality education. Consider signing up for a Stanford business course in product management today.
10. Product Management In Person Training by 280 Group
Price: $1995 - $2995
280 Group is a product management training and consulting firm that helps businesses create products that last. As part of their training programs, the company does in person training for employees. With this, professionals guide candidates through the ins and outs of product management. Although these classes are done online, those who sign up for this program get personalized care and feedback from their instructors. The company offers optimal and agile product marketing courses with each program costing $1995 and $2995 respectively.
11. Product Management Certificate Program by UC Berkeley
UC Berkeley ranks among the top universities in the U.S. It has also been ranked as the best public school in the world. In addition to a host of other programs, the university provides training to professionals in the field of product management. Through their certificate program, trainees learn techniques and product management tools that will help them develop their own personalized practices. The program costs $7,245 and is offered at multiple periods during the academic year.
12. Product Management by General Assembly
Price: $0 (Employer sponsored) - $3,950 (Full tuition)
General Assembly is an academy that provides training courses for both individuals and companies alike in a variety of software niches. These include immersive UX design, software engineering, web development, and data analytics. To complement these courses, they also offer product management training. Their modules are frequently updated to reflect the novelties that come about in the niche. Being someone who values the application of modern and relevant case studies in training, you should give some thought to signing up for this program.
13. Become a Product Manager |Learn the Skills & Get The Job by Cole Mercer & Evan Kimbrell
Price: $200 (subject to discounts)
Udemy Inc is a virtual platform that allows professional adults to access training material across several fields. As of January 2020, there are over 65 million students enrolled via the platform who access material administered in over 65 languages. As part of their business portfolio, students can access a product manager course given by Cole Mercer and Evan Kimbrell, two experts in niche. Learn from a top online product management course and improve your product leadership skills.
14. Product Strategy (Northwestern |Kellogg School of Management)
The Kellogg School of Management is the business division of Northwestern University. There, some of the brightest minds and future leaders in business creation are formed. Among the programs offered, professionals can select their Product Strategy course to equip them with the knowledge they need to take their skills to the next level. If you decide to pursue higher education at this university by studying an MBA, you may be eligible for course exemptions. Check out the program and make the right decision for your professional advancement.
15. The Complete Product Management Course (Udemy)
Price: $220 (subject to discounts)
Yet another program from the Udemy, The Complete Product Management Course was created by Charles Du. He has worked in various capacities throughout his career, including being the Chief Product Officer for 941 Labs LLC. He uses his experience to put together a series of instructional courses that transform how one views product management. The normal price for his course is $220. However, depending on the time of year, the price can drop by as much as 90%. Be sure to look out for discounts so you can save money off this program.
16. Product Management: Building Great Products by Jon Kolko
Jon Kolko is the author of Product Management: Building Great Products, a series hosted by Udemy. This professional started off as an interaction designer before he made his way into the realm of product management. Since then, he has had successful partnerships with companies, helping them to grow their product’s presence in digital spaces and increase their returns on investment. If you’re looking for more information on how you can improve your product development, this course is a good place to start.
17. Product Management First Steps by Linkedin Learning
LinkedIn is the largest social media platform for employees, employers, and recruiters to connect. To help build their users’ skill sets, the platform has introduced LinkedIn Learning, a portal that has training material that users can access. As part of their courses, they offer a series called ‘Product Management First Steps’. This covers the fundamentals of product management as they relate to the planning, design, and development side of the niche. Even if you have experience in managing products, you may find that revising the basics will help you to solidify your knowledge in the field.
18. Brand & Product Manager Certification Course (Coursera)
Coursera has partnered with the IE Business School, one of the top ranking business schools in the world. They offer a course in product and branding that teaches registered users how to navigate the responsibilities that managers with this profile are faced with. Consequently, the course touches on all areas of product management, including the continued analysis that must be done when a product is on the market. Sign up and learn more about this niche from one of the best business schools in the world.
19. Product Management 101 by Todd Birzer
Price: $20 (subject to discount)
Todd Birzer is a product management leader who decided to share his knowledge on an industry that he has been working in for over 10 years. The program provides instruction on strategic product management as well as what these managers need to do in order to have a stronger impact on their companies. The course is available on Udemy for a standard selling price of $20. However, as is the case with many courses offered via this platform, you can get it at a discounted rate during select periods.
20. One Month Product Management by One Month
One Month is an online learning platform spearheaded by Christian Arca. As the name suggests, the courses are all one month long. However, that is adequate time to build the skills required to dive into the niche. Their product management course gives students the rudimentary knowledge about the niche as well as some of the methodologies used by successful product managers. When you're done, you will be issued a certificate of completion that attests to your knowledge in the field.
Sign Up For A Product Management Course Today
These are some of the most sought after product management certificates in the world.
Although they are similar, you will find that the alliances established with each awarding body may prove to be more useful to your professional career.
Therefore, you should be strategic in your selection to get the most out of your certification programs.
Product management is a lucrative industry, especially when it comes to overseeing digital product campaigns.
Equip yourself with the knowledge you need to lead the next big digital product rollout.