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Case Studies
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HR University: 0 – 100K ARR in 10 Months (Go-to-Market)
We launched the University from scratch to become a global training platform and community. Background: We founded University in March, 2021. The mission of University is to empower leaders and professionals across the globe with the tools and resources they need to succeed. Growth Strategy: We we developed the website, created 30 blog posts, a certification course, and acquired over 70 backlinks. Growth Results: In just six months, University went...
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DevTeam: 3X Total Monthly Leads in 6 Months
Background: We began working with DevTeam to drive more leads, customers, and organic results through SEO. Growth Strategy: We focused on new content, backlinks, and website optimization. Growth Results: In just six months, we tripled their monthly leads using organic and referral traffic as our primary levers.
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Product Manager HQ: 3X Revenue in 6 Months
Product Manager HQ is the top training program and community for Product Managers. They have over 30,000 members who receive their content every week. Background: I became a partner in Product Manager HQ in March, 2021. From there, I redesigned the site and redirect the old structure of every post to a new one. The original included dates of when the posts were originally published, the new structure didn’t. When...
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Certifications
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How to Get an HR Certification Without Experience
Are you wondering how to get a certification in human resources without experience? Let’s explore together. Getting into a profession without having official experience can be a significant challenge. However, many HR professionals and practitioners with different educational and professional backgrounds possess strong skill sets and HR knowledge. If you have good communication skills and consider yourself analytical as well as a great problem solver, then you can start your...
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9 Best Scrum Master Certification Online in 2023
Are you planning to become a Scrum Master? If so, it is for a good reason. The Scrum framework is prevalent among Agile teams. This is because it helps build Scrum teams where every team member focuses on delivering the best possible value. Scrum helps teams foster efficient collaboration, allowing them to speed up the development process, reduce mistakes, and maximize the team’s collective skills and experience. To master Scrum,...
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6 Best Technical Writing Certifications Online: Reviews and Pricing
Technical writing is one of the fastest-growing industries. That’s why technical writing certifications can open up countless new avenues and unearth career opportunities for both professional and freelance writers. According to the Bureau of Labor Statistics, technical writing jobs will grow by 7% between 2019 and 2029. On average, this growth rate is faster than the rest of the job industry. So, if you’re a beginner or a seasoned...
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Classes
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Courses
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Degree
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Best Technical Writer Degree 2023 | Reviews and Pricing
Unlike other fields of professional writing, technical writing requires professionals to have credentials or relevant backgrounds. If you’re considering this as a career path and have to choose a major in college, a technical writer degree might be perfect for you. However, unlike other career paths, there are many degrees and stand-alone certification programs to choose from. In this article, we’ll review some top-rated technical writer degree programs and discuss...
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8 Best Human Resources (HR) Degree Online in 2023
Are you interested in building a successful human resources career? Well, the first step is getting a human resources degree. It impacts your career growth by giving you better opportunities. You can get a degree/certification by becoming an on-campus student or enrolling in a reputable HR program online. Benefits of an Online Human Resources Degree An online HR certification or degree program equips you with in-depth knowledge, necessary skills, and...
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Growth
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19 Steps to Create a YouTube Growth Marketing Strategy
I never thought of a YouTube growth marketing strategy as something that could drive growth for your business. Or a platform you could learn how to hack. I’d uploaded many videos in the past with little-to-no effort in optimizing them for growth. I didn’t want to waste my effort. Because I always thought of YouTube as a place to watch sports and TV highlights. Not a place for a legitimate...
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How to Create a Facebook Group Content Strategy
Did you know that you can run a Facebook Group or become a top poster in one without creating any original content? I’ve seen it. I’ve done it. And now I want to teach you how to do it. But first, the methodology behind this strategy is based on one content consumption principle: the majority of people who see a piece of content on one platform or platform community will...
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What Does a Growth Marketer Do? Roles and Responsibilities
Is your business ready to hire a growth marketer? Maybe it already has. It is not an easy task to succeed with this goal. And that’s where a good understanding of how to hire a growth marketer (often referred to as a growth hacker) comes in to lay the ground for a solid growth marketing strategy. Let me explain: There are two paths to pursue growth in a company: Seeking customer acquisition at...
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Software
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10 Best Writing Apps in 2023 | Reviews and Pricing
Writing a good book is more than dropping words onto a page and calling it done. Anyone can write down some words, but writing a book that’s good is a whole different story. It takes a lot of skill, talent, and experience, with most also using a writing app or two to assist them. There is a writing app for each and every part of the process. Different writing apps do different things and...
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12 Best Book Writing Software 2023 | Reviews and Pricing
We all have amazing stories to tell, but not everyone can pen down their thoughts in a captivating way. To become a successful author, there are many prerequisites – with determination being most important. And while creativity can’t be manufactured, it can help to have a book writing software. Let’s face it: Writing isn’t exactly easy. So far, I’ve published over a 1,000 blog posts and 5 books, and I...
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About
On the left: Dhaval Bhatt, Product Manager in AI @ Wells Fargo and Co-Founder of Squibler. On the right: Sam Ho, Director of Product @ Glassdoor. In the middle: Myself, founder of The Product Company. My Mission To empower founders with the best growth and product resources to scale software companies intelligently. What does ‘scaling intelligently’ mean? Founders need to cut through the noise to drive real growth for their...
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Talent
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How to Onboard Remote Employees [Complete Guide]
If you think that onboarding remote employees is trickier than onboarding on-site employees — you are right. Coordinating different schedules and time-zones, while making it look like a breeze for the new hire, demands some effort. But with the right information on your hands and some organization, you can make remote hiring seamless. It’s all about having processes in place. Once you have a process that worked a few times,...
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Team Building for Remote Teams In 2023 [+Expert Tips]
I believe remote work is the future. But it’s only sustainable when you have an engaged remote workforce. Believe it or not, team building for remote teams is just as important as it is for your in-house employees. Typically, remote workers tend to feel left out. It’s bound to happen – especially when your remote employees live in different regions. That is why team building for remote teams is crucial....
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How to Become a Human Resources (HR) Manager
Wondering how to become a HR manager? That’s a fulfilling but challenging career to pursue. Let me start saying that thriving as a HR manager requires much more than having people skills. Great HR managers have a thorough technical knowledge, which includes labor laws, people analytics, staffing procedures, legal compliance, and more. The best HR managers also have strong business acumen and leadership skills. To gain the right knowledge and...
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Training
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7 Top GD&T Training Courses Online 2023: Reviews and Pricing
Are you looking for great GD&T training courses in 2023? Understanding how to communicate engineering specifications is super-important for any new or working engineer. This applies even more in a tech-forward and design-focused world. We found some high-level GD&T training courses that you can take to improve your knowledge of engineering terms, especially on geometric dimensioning and tolerancing. This article will look at some of the best GD&T training courses...
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Best Sensitivity Training Programs 2023
Employee training in diversity and sensitivity is vital for a company. But do you know where to start? Sensitivity and diversity training is the answer, but it’s hard to find the best program for Sensitivity training. Sensitivity training courses are not one-size-fits-all, and different types can address specific needs. This blog post will help you decide which diversity training programs are suitable for you or your employees so that they’ll...
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6 Best Discrimination Training Programs 2023
Are you searching for the best discrimination training programs in 2023? Employers must provide a safe working environment for their employees. This means the working environment should be healthy and free of discrimination. You can train yourself and your employees against conscious and unconscious bias to achieve the goal. Also, a part of it creates an inclusive and diverse environment. Awareness programs, such as discrimination training courses, are an excellent...
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Writing
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What is Technical Writing? And How To Hire a Technical Writer
My first technical writing job paid $12/hour. I wrote instruction manuals about video editing software. I didn’t care much about learning video editing, but I enjoyed the technical communication and business writing aspect of it. In fact, I enjoyed technical writing so much that I began to see the path of where I’d build my career. The next step was finding a technical writing job that interested me. That’s when...
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How I Became a Ghostwriter for Famous CEOs
When I was twenty six year old, I was a ghostwriter for many CEOs and had run a 7-figure ghostwriting business where we had close to thirty clients go through it. That’s a lot of ghostwriting projects to learn from. That’s why I’m here to share my learning experiences with you. Some of our ghostwriting service clients included not only the CEOs but consulting with ghostwriters of those CEOs, including...
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12 Best Novel Outline Templates to Structure Your Story
Are you ready to overcome writer’s block with a book outline template? Let me preface this by saying that while this article is about book outline templates, it’s not a “this is how we do it” article. Not everyone needs a novel outline template for their book road map, but they do help. Like books, authors and their writing styles are unique and numerous. Even basic things like the programs...
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