Here I am growth hacking 🙂
You can tell I’m a growth hacker by how many logos I have on my laptop (just kidding).
So, what is a growth hacker?
Here’s – what I believe – to be the best answer.
When you create a new product, you’ll probably need to build product/market fit (PMF) into it.
When products hit the market, few instantly have customers.
Without customers or trial users, you don’t have the data to back your decisions when trying to build product/market fit. You’re simply guessing, and that’s not good.
The problem is no customers want to buy or trial your product if it doesn’t have PMF.
You’re stuck. It’s the classic which came first the chicken or the egg?
Who do you call when you need data points to create product/market fit?
A growth hacker.
They help build a better know, like, and trust factor around your product.
They create an excellent blog, engaged Facebook Group, awesome newsletter, high-level copy, and more, all to distract prospects and customers from a product that doesn’t have PMF.
While the customers and prospects are distracted, the growth hacker dives into resources such as Optimizely, Hotjar, and Google Analytics to figure out how to improve the offering using better design and copy.
They then use tripwires, and surveys such as Google Forms and Jotform to gain an understanding of what prospects would want from their product.
Once the prospects become customers, they use Excel, SQL, and maybe a software like Mixpanel to collect data on how to better their product.
All this time, the product still hasn’t been improved.
But that’s okay.
There are finally data points to analyze to make the necessary changes to the product.
Now, you can implement the right behavioral trigger points to increase retention.
You can rely less on distracting customers.
You can pool more resources into actually improving your product.
This doesn’t just happen with new products, but new features as well (each feature is like a mini-product).
Once the product has PMF, then the company hires a growth analyst (not to be confused with a growth hacker) to spend most of their day in Excel and SQL.