Whether you need some inspiration to revamp your product or come up with a style that users instantly fall in love with, your best bet will be to invest in a high-level product design team. Throughout my career, I’ve had to work with several product design companies to revamp existing products and create new products from the ground up.
When it comes to the product development lifecycle, the role of a product design firm is to focus on a problem faced by a wide audience and provide a tangible solution. A solution that not only solves their problems but also provides them with ease and comfort.
To substantialize their ideas, design companies create products that provide a great experience to end-users.
After all, design isn’t just about the look and feel of a product, it’s also about the usability and the experience of it.
For example, if it’s a social media website, the design process, as well as, the entire design thinking, involves different factors that satisfy or dissatisfy a user – such as the placement of buttons, color scheme, and the overall aesthetics.
Similarly, if it’s a mobile app, design relates to its workflow, UX design, cognitive load, and its interactivity. As a result, it all comes down to one thing – the experience a product provides to its user.
However, in my experience, there are tons of product design companies out there that promise to provide the ideal outcome, but end up falling short.
For that reason, I’ve compiled a list of the top product design companies worth working with in 2020.
Let’s dive right in.
Why Choose The Product Company for Product Design?
If you’re a product owner, getting your product design right should be your first priority.
Not only that, but the people responsible for your product design should have an in-depth understanding of the product and your target customers.
Unfortunately, not many product design teams understand that at a high-level.
That’s where The Product Company comes in.
If you’re not able to find a suitable product design company, don’t panic. The Product Company won’t let you limit yourself to a mediocre product team.
When it comes to helping companies scale, The Product Company is not limited to product designers either. They also have some of the top product marketing specialists in the United States who can help you get the word out about your product through effective marketing.
Whether you need a few talented design professionals for an app development project or a full team of industrial designers, they will have the best resources for your specific project needs.
The Top 6 Product Design Companies to Work With in 2020
To avoid running into obstacles and losing precious time in the product development lifecycle, it’s best to bring experts onboard.
Since it can be difficult to find the right fit, here are 6 high-level product design companies you can partner with.
1. The Product Company
The Product Company is a growth and product marketing platform that puts you in touch with freelance product experts.
They have a whole community of product specialists, engineers, and product marketing strategists who can assist you with your projects.
The Product Company specializes in finding a perfect fit for any project.
They don’t solely depend on algorithms to find a profile that matches your description. Instead, their hiring experts collect all the relevant requirements from you and analyze every aspect of your project before finding the perfect design professional for you.
Furthermore, they make sure to connect you with dedicated project management and design professionals who have tons of industry experience and impressive design portfolios.
You start by booking a consultation session with one of their hiring experts, during which you provide your project details and product goals. The experts list down your requirements and cross-reference them with several profiles.
Once they’re satisfied that they’ve found the right person for your product, they link you up with them.
Aside from product designers, they also host UI and UX experts in mobile and web development who can renovate your product according to your requirements.
Overall, The Product Company is for product owners who want the best design resources and high-level product designers that will help build a spectacular product.
Visit The Product Company.
2. Lighthouse London
Lighthouse is a London-based design studio specializing in UI and UX design for digital products.
The company focuses completely on creating innovative solutions for complex product design tasks.
They have a four-stage Product Innovation Framework that takes your idea and builds it into a complete product. Their teams of UI and UX researchers and experts have a ton of experience designing innovative products for companies of every size.
They’ve also helped many businesses scale by managing their design and brand essence.
Due to their expertise in UX and UI design, Lighthouse London is very well suited to design-heavy products that require an intelligent approach to the initial design and ongoing improvement. Furthermore, their focus on user experience makes them ideal for designing products that customers will frequently interact with.
Overall, if your product needs more focus on the UI/UX elements, Lighthouse London is a solid option.
Visit Lighthouse London
3. WANDR Studio
WANDR is an award-winning UX and product strategy design consulting firm, based in Los Angeles, that prioritizes design as the foundation of a product.
Their approach is to take a basic design concept and enhance its user experience design elements.
Their team focuses on your product idea as well as your customer base. After learning about the product and proactively measuring the demands of the customer base, they create a product design that’s tailored to the product goals of the client.
WANDR studio was founded in 2016 and has gained a lot of recognition with their client base.
With their creative strategies and focused work ethic, they’ve helped several companies design great products.
They’ve also been ranked by clutch.co and DesignRush as one of the best B2B product design companies in 2020.
Visit WANDR Studio
MetaLab is a user interface design firm that also provides product research and engineering services.
They’ve launched products for companies including small startups and Fortune 50 businesses.
MetaLab provides full-suite design services which focus on every aspect of the product that customers will directly interact with.
They connect you with field specialists who can take your product from the prototyping phase to the eventual launch. They’ve also founded Pixel Union, which is now a leading design agency that provides design themes to platforms such as Tumblr, Shopify, and WordPress.
MetaLab has a user research service that analyzes how customers have responded to similar products in the past and/or which aspects of the product will need more design focus to prove more popular.
The company has worked with a ton of online eCommerce businesses and SaaS offerings that we’re familiar with.
Overall, if you’re looking for a design firm that understands the importance of a good user interface, MetaLab is a great option.
UENO is a full-service creative agency that specializes in creating and designing digital products.
The agency specializes in all the elements that go into not just building a successful product, but a complete brand based on that product. If you have a vague idea about a product on your mind but have no execution plan, you can trust UENO to bring your idea to fruition.
UENO takes your product idea and creates a full-fledged plan to design it in a way that ensures its scalability. Besides taking your design requirements for your product, they analyze your product philosophy and design a product that completely resonates with your brand image.
They also come up with brand strategies to help you scale your product and get the word out about your brand.
UENO prioritizes the client’s relationship with their product. This makes it easier for clients to attract customers, interact with them, and build healthy relationships with them.
If you’re looking for a product design agency that considers your overall brand image when designing your product, UENO is a great choice.
6. Work & Co
Work and Co is a design and technology firm that prioritizes user-friendliness when creating products.
Their strategies and designs have helped many businesses grow and consistently create great products.
Work & Co has a team of UX researchers, designers, and developers that work together to create a design-based digital strategy for a product.
They help their clients better understand their markets and design products that help them scale.
Work & Co has defined digital marketing expertise that lets them plan product marketing strategies that work in tandem with design to create better products. This also enables them to understand how a product will perform after launch, which helps them optimize its design.
If you’re looking for product design that’s backed by digital marketing experience, Work & Co is a solid agency.
Visit Work & Co
How to Choose a Product Design Company in 2020
Today, there are countless agencies offering a variety of services, such as packaging design, industrial design, and of course, product design.
This makes it difficult to find a design company that's a perfect fit for your product.
It's even more difficult to find such design and dev agencies in these trying COVID-19 times.
No matter what your product does, what sort of solution it provides, or how it provides that solution, if its design doesn’t appeal to the user, it won’t make an impact.
Incorporating smart product design into the development process for consumer products is very important in 2020.
Fortunately, we have agencies such as The Product Company that understand that quite well.
The best thing about The Product Company is that they take that same product philosophy into other design areas, as well. This means that they'll approach web design with the same smart approach that they'll have towards, let's say, designing a medical device.
In conclusion, regardless of which agency you choose, it's important to know your product concept from the inside-out.
Knowing the intricacies of your product will not only help you create a sustainable product development schedule but also consistently scale your operations.