Interested in finding the best marketing consultant for your company?
I've created a list of experienced professionals who offer marketing consulting services. I also listed a few of their case studies below so you can see how they used marketing tactics to acquire new customers for companies.
According to Gartner, Inc, the value of the market for Software as a Service (SaaS) would grow from $182.40 billion in 2018 to $214.30 billion in 2019. Moreover, its value is only expected to increase in the next few years.
What Does a Marketing Consultant Do?
A marketing consultant is an expert in helping organizations get more brand awareness, leads, and customers. They often engage in projects for small businesses as well as large corporate companies, including Fortune 500 organizations.
Marketing consultants turn their expertise into advice for companies by implementing marketing strategies that target customers through carefully-designed marketing campaigns.
An experienced marketing consultant can help your company improve its search engine optimization (SEO), identify target audiences, target markets, and discover profitable new markets.
One of the most valuable skill sets a marketing consultant has is deep knowledge about Software as a Service (SaaS).
SaaS involves the use of a marketing strategy and marketing plan, which allows you to access apps by way of an internet browser.
This characteristic makes it stand apart from more traditional types of software that require you to download them to your device to run and update them.
With SaaS, provided that you have an internet browser, you can access the software at any time.
Therefore, a marketing manager with SaaS knowledge can help you with your marketing efforts so you can grow your business.
How a Marketing Strategy Can Help You
The following are some of the benefits of hiring an experienced marketing consultant for your company's growth:
- They do your market research and devise a definite strategy to position your business.
- A good marketing consultant advises you on budgeting and opportunity costs.
- They devise growth strategies that are personalized for your business’ unique attributes.
- A marketing consultant also creates processes and a product development life cycle.
- They help your business improve customer experience and public relations.
- They devise unique strategies to boost conversion rates.
- A marketing consultant can help you devise social media marketing strategies.
Top 8 Marketing Consultants
Picking a marketing consultant or a marketing team to bring your company to a higher level is an important choice.
Therefore, you should take the time to assess your business' needs carefully so you can choose the right person for your company's online marketing.
Below, there is a list to choose from with each marketer providing their own skills and expertise in this field.
These are the top 8 professionals in marketing consulting. After analyzing each one of them you can decide which expert is the right fit for your organization.
Let’s dive right in:
1. Joshua Fechter
Let’s begin with me. I'm an experienced marketing consultant who specializes in growth marketing and scaling software companies on a global scale.
As a marketer, I've worked as the head of growth for different SaaS organizations including the first company to create a live streaming app for Facebook. Also, I've helped build growth teams at SaaS companies like Webflow.
In 2018, Product School named me the best Product Marketer in the world.
Also, Quora chose me as their top writer in both 2017 and 2018 respectively.
I have teamed up with several SaaS companies and created personalized growth strategies for their products. Here are a few of my case studies:
FutureFuel is a SaaS employee benefits company that streamlines student loan assistance as a benefit for HR leaders and employers to offer their employees. My team and I created 16 calculators for FutureFuel, as well as four extensive directories, among which you can find:
- Employee benefits directory
- Review phrase directory
- Student loan forgiveness directory
- 529 plan directory
Lumen5 is a SaaS company that allows video marketers to create videos seamlessly to market their brand, showcase their products, and reach new target audiences. We created 27 landing pages and their blog, wrote thirty blog posts, and acquired over 200 quality backlinks.
Squibler is a SaaS organization that we built from scratch to help writers practice and improve their storytelling.
2. Bruno Estrella
The second marketing consultant on this list is Bruno Estrella, a professional with more than five years of experience in SaaS growth marketing.
Bruno has a strong understanding of digital marketing strategies, as you can see in his solid portfolio. He’s currently based in the San Francisco Bay area, where he works on growth at the SaaS company Webflow, which recently raised 72 million dollars in its Series A.
Webflow is currently one of the fastest-growing SaaS organizations. Bruno is in charge of nearly a million dollars in monthly marketing spend, including web development, lead generation, brand strategy, and copywriting.
He provides businesses with solid SaaS solutions that will position your company where it needs to be.
3. Dhaval Bhatt
Dhaval Bhatt is a marketing consultant who combines both his academic background and experience to offer the best marketing consultancy to his clients.
Dhaval has two Master’s degrees in IT and Computing Engineering and has complemented his scholarly achievements by working in different product managerial roles across several organizations.
An example of this is LifeLock, where he brought $3M in incremental lifetime value by using data science to enhance the product experience.
In 2016, he founded Resonate AI, a content marketing tool that optimizes text by gauging the emotion evoked as it relates to the narrative being told. Dhaval is also the co-founder of Squibler.io
He has a proven track record in SaaS marketing, which makes him a reliable consultant you can trust to grow your business.
4. Jonathan Pogat
Up next is Jonathan Pogat, an expert in all things related to digital marketing.
Jonathan is the VP of Marketing at Drips, a SaaS company that focuses on conversational marketing with the use of AI-powered text.
He acquired experience as a marketing consultant by working in a number of similar roles in the past.
For instance, he spent three years as the VP of Mobile Marketing in the Mobile Direct Division of Dunn Data. Also, he worked as the Senior Director of Marketing at a digital marketing agency known as Fathom.
His broad experience in the area has enabled him to hone his SaaS marketing skills and be seen as one of the best marketing consultants worldwide.
5. Julius Baron
Julius Baron is a promising marketing consultant who has demonstrated a solid understanding of digital growth and marketing strategies.
He worked as a Growth Strategist for a marketing agency named Roiworks, which specializes in growth.
Julius later became the founder of Jumpkit, a full-stack digital marketing agency. Today, he works as the head of growth for one of the fastest-growing ambulance companies, Royal Ambulance. There, he’s developing software initiatives to help streamline the healthcare industry.
With his startup, he has worked with a broad range of businesses for whom he developed custom strategies to expand their digital footprint.
As one of the leading experts in marketing consulting, Julius can help your company scale its growth strategies and position itself competitively on the global market.
6. Faith Storey
Just like the other professionals on this list, Faith Storey is a well-experienced marketing consultant.
Faith has managed to build an impressive portfolio of successful collaborations with companies seeking to leverage software as a tool for growth. She’s been responsible for growth at different organizations, including a company named SaaStr, which happens to be the largest community for SaaS companies.
Faith's knowledge in the internet marketing field is extensive and she currently specializes in devising growth strategies for small startups and new businesses across a variety of niches.
Now, she’s the head of growth marketing at Casetext, a company that provides customers with a research tool and platform geared towards the legal field.
There is no doubt that Faith is one of the best marketing consultants you can hire to grow your software company.
7. Omid Ghiam
Omid Ghiam is a marketing consultant who has built a solid reputation as a leading expert in the digital marketing world with his growth strategies.
In 2016, he worked with InvolveSoft and was responsible for growing the company’s social media presence as well as its visibility on Google.
Later, he founded Marketer Milk, a blog that offers interesting content, guidance, and useful material for other marketing consultants.
Currently, he is a Growth & Content Marketer for Webflow. He is in charge of leading its growth strategy and operations. Webflow raised 72 million dollars in their Series A not long ago. It’s considered the hottest SaaS company today.
Omid is a marketing consultant who has shown impressive results in his previous jobs. We can only expect him to continue the work that he has done for other SaaS companies as they seek to grow in the market.
8. Will Rose
This list wouldn't be complete without Will Rose, an experienced consultant in growth strategy and management.
He has teamed up with major companies, including Barclays and Fintech Sandbox. As one of his greatest achievements, he helped scale Quovo from private beta to more than $1.5 trillion in assets on the platform and a team of more than 50 before Plaid.com acquired the company for $200 million.
As of 2019, he has been working with FutureFuel.io, a SaaS student loan repayment company that offers software that helps to manage student loan payments.
There, as the Chief Growth Officer, he develops and implements strategies that grow the company’s presence on digital channels.
Through his efforts, the company has managed to raise over $15 million in venture capital.
Thanks to his proven track record with partnering companies, there is little doubt that Will shall steer FutureFuel.io in the direction of continued growth and digital expansion.
Is Marketing Consulting Right for Your Business?
When it comes to scaling your business, there are many factors you have to address properly so your company gains visibility on social media sites, Google, and many other digital channels.
The Marketing consultants listed above are all proven experts and they are representative of the best in the market.
Feel free to contact them to find out how they can help you scale your business and put you on the path to success.