Leadpages Pricing Review: Is It Worth It? [In 2020]

Leadpages is a world-class website builder and landing page software, packed with an extensive list of design, publishing, integration, and analytics capabilities. While the platform is everything a marketing/sales/CRO specialist could ask for, when it comes to Leadpages pricing, a few people might think that the plans could be better.

If you, too, are skeptical (or wondering how much Leadpages cost), keep reading. In this highly-detailed review, I'll take you through everything there is to know about this popular online experience builder.

Let’s get right to it.

How Much Does Leadpages Cost?

Before getting knee-deep into the specific features, here’s a quick snapshot of the Leadpages pricing plans:

Whatever plan you pick, you can opt for either monthly or annual billing. 

Here's a detailed breakdown of Leadpages pricing:

Plans	Monthly Pricing	Annual Pricing
Free Trial	-	-
Standard	$37/month	$25/month
Pro	$79/month	$48/month
Advanced	$321/month	$199/month

By opting for annual billing, you can save up to 39% off and get a custom domain (provided by Hover) for one year, for free. 

A Detailed Overview of Leadpages

Leadpages is much more than a simple landing page builder.

It’s a complete, heavyweight tool that every enterprise needs in its marketing stack.

And the best part? It integrates smoothly with other third-party platforms.

Not only can you use it to build captivating post-click experiences (landing pages), but full-fledged websites.

To make things simple, here’s a breakdown of Leadpages according to what it can do:

Landing Page Builder

Leadpages, at its heart, is a landing page builder meant to help businesses acquire fresh leads.

Using this platform, you can create fully-functional, professional-looking landing pages in just a few minutes using simple drag and drop features.

Furthermore, the tool’s intelligent built-in “conversion guidance” predicts your landing page’s performance before you hit the publish button, allowing you to make tweaks on time, setting yourself up for high conversion rates.

The landing pages you build with Leadpages are SEO-friendly, lightning-fast, will stay up and running around the clock, and can be equipped with cutting-edge, native lead gen tools.

Website Builder

As mentioned earlier, you can also use Leadpages to build entire websites.

At its core, the website builder works the same way as the landing page builder—it uses a simple drag and drop feature.

With the help of this platform, you can whip up visually-appealing web pages without any HTML, CSS, or Javascript coding (at least not on your end).

You can also create custom drop-down menus, change styles, and much more, without any additional plugins or coding.

Like the individual landing pages, the websites you build follow the best-practices of SEO.

They are mobile-responsive, fast, and most importantly, on-brand, resulting in higher leads and sales (whatever your goal is).

Pop-Up Builder

You can also use Leadpages to create custom pop-up messages for higher conversions.

With a few, simple clicks, you can craft messages that are delivered to your audience at just the right moment, pushing them to take certain actions.

The platform not only allows you to set the timing of the pop-ups but also lets you set the "triggers" for them. For instance, you could have a message/form pop-up when a user clicks on a certain image or moves past a certain section on your page.

Furthermore, you can create pop-ups for exit-intent. Whenever a user looks for the door without taking any action, you can have one of these babies pop up as a last-effort to capture them.

Alert Bar Builder

Aside from all of the above, Leadpages is also an “Alert Bar” (also known as sticky bars) builder.

With these alert bars, you can direct the attention of your visitors to a message (like a special offer or an important notification).

These bars “stick” to the page and scroll with the users, unless closed by the user.

With Leadpages, you can create alert bars with ease.

You can also choose whether to keep the bar in place, as well as, its location on the page during scroll.

In-Depth Review of Leadpages Features

With the basic capabilities of the platform out of the way, let’s look at the individual features.

Since there are too many to evaluate in one go, Leadpages has categorized them into the following:

Landing Page Builder

These are some of the key Leadpages features that assist with building landing pages:

• Drag and Drop Interface

This is the key feature of Leadpages.

Simple drag and drop features help you whip up entire landing pages in just a matter of minutes.

You can create custom sections, headers, and much more without writing a single line of code.

• Duplicate and Edit

Managed to create the perfect landing page and don’t feel like building another similar one from scratch?

Leadpages lets you duplicate leads/sales pages with a simple click. 

You can then quickly edit them with custom messages, images, and/or sections to fit the campaign.

• Unlimited Page Publishing

You can publish as many landing pages as you want—there’s no limit.

Furthermore, you can publish them to any domain you want.

• Widgets

Improve the functionality of your landing pages with widgets (such as countdown timers, videos, Calendly, etc.).

That way, you don’t have to bother yourself with complicated coding or rely on other third-party plugins/software.

• Lead Gen Form Builder

This tool lets you create lead generation forms with ease.

You can add custom fields, create drop-down menus, and conveniently connect other integrated tools.

• Lead Routing

Want instant access to the leads you generate?

Leadpages routes lead information directly to your CRM or any other email marketing platform (such as HubSpot and Mailchimp) that you’ve integrated.

• 99.9% Uptime

Leadpages is powered by the Google Apps Engine, ensuring that your landing pages remain up and running around the clock.

Site Builder

Like landing pages, you can create and publish websites to as many and whichever domains you like.

There are many features that you can use to create a new website from scratch. Let’s examine a few of the most useful ones:

• Leadpages Sites

This is just another name for the basic drag and drop builder (that’s similar to the one used for building the individual landing pages).

• Website Templates

While it’s remarkably easy to create websites from scratch using Leadpages, you don’t necessarily have to.

You can instead choose from a library of website templates that you can customize to your liking using just the drag and drop builder.

You can even further modify the templates with custom coding.

• Drop-Down Menus

While designing a website, keeping the content organized can be a hassle.

You can accomplish that with a simple drop-down menu, but they’re not exactly simple to make if you’re making your website from scratch.

With Leadpages, you can organize your content into drop-down menus with a simple click.

• Integrated Conversion Tools

Manage everything, landing pages, alert bars, pop-ups, and more, through a single platform, without turning towards another tool.

Some website builders don’t offer this level of “centralized” management.

• Website SEO

Leadpages is a very SEO-friendly website building platform.

Not only does it do the heavy-lifting for generating sitemaps, but it also provides you with in-built SEO capabilities, such as adding meta descriptions, titles, and alt-tags.

Conversion Tools

It would be atrocious to write a Leadpages review without mentioning its conversions capabilities.

A few worth mentioning include:

• Leadboxes®

Leadboxes® are opt-in lead generation forms that can conveniently gather lead information on-the-go and add them to your email list(s).

You can customize them to your liking and set different triggers, including exit-intent, time, and clicks.

• 10 Opt-In Text Campaigns (Leaddigits®)

Leaddigits® is a special opt-in mechanism for lead generation that leverages SMS messages.

Simply send the opt-in through text messages and allow your prospects to subscribe to your email list (or acquire a digital lead magnet).

• A/B Split Testing

Split testing is a critical tool for conversion rate optimization. 

In case you’re a beginner, it’s basically a way to test out multiple versions of a single web page to see how users interact with them. Using those insights, you can learn more about the behavior of your prospects and create landing pages with better conversion-potential.

Leadpages allows you to run unlimited A/B split tests on your landing pages. And the best part? It’s all easy.

• Email Trigger Links (Leadlinks®)

With this feature, you can enable your subscribers to sign-up for different events and other lists with just a single click on links that are emailed to them.

• Analytics

Leadpages comes with built-in analytics capabilities that are sufficient in most cases.

However, you can also integrate third-party analytics platforms, such as Google Analytics. 

Design and Templates

You can create captivating, on-brand web design with the help of Leadpages.

Here are a few of the super-helpful features that help with that:

• Built-In Icon Library

Increase the aesthetics (and functionality) of your landing page designs by adding custom icons from the native library.

There’s an icon for everything—so you can cut graphic designing from your budget.

• HTML and Custom Code Editing

Afraid of being restricted by templates and blocks? 

Don’t worry—with Leadpages, you can break into the HTML, CSS, and Javascript files and customize your web pages however you want.

• Shutterstock Premium Images

Before you get too excited—no, the Shutterstock Premium images aren’t exactly “included” in any of the Leadpages pricing plans.

You can simply purchase these premium images right inside the Leadpages interface.

• Dynamic Design

You can create multiple versions of different sections/entire web pages for different devices.

Publishing

The following are some of the features that make publishing a breeze:

• WordPress Plugin

If you own a WordPress website, you can simply publish your pages to your domain with the Leadpages plugin.

• Unlimited Publishing

As mentioned in multiple sections above, there’s no limit to how many pages you can publish using Leadpages.

• Free Hosting

If you opt for annual billing, Leadpages will provide you with a free domain.

This domain is highly-secured and is SSL-encrypted.

Security

In terms of security, Leadpages is by far one of the best landing page/website builders I’ve ever used, and it’s because of the following:

• SSL Encryption

All websites and landing pages created on Leadpages are automatically encrypted with HTTPS/SSL protocols. 

All communication between the servers and your users are encrypted.

• GDPR Compliance

Leadpages is in complete compliance with the GDPR regulation that ensures the data protection and privacy of users belonging to the EU and EEA areas.

You can add consent checkboxes or pop-up forms.

• Subaccount Login

Collaboration is often a headache when there are several team members and other stakeholders/clients involved.

Leadpages makes it easy by allowing you to create subaccounts that come with their own login details.

Leadpages Features by Plans

Here are the features, sorted out by the different Leadpages pricing plans:

Standard Plan

If you opt for the Standard plan, you’ll get the following features:

• 1 website
• Landing Page, Pop-Up, and Alert Bar builders
• Unlimited traffic & leads
• Free custom domain
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Tech support (via email)
• 40+ standard integrations

This plan is perfect for small businesses.

Pro Plan

In addition to all of the features included in the Standard plan (and 2 additional websites), the pro plan offers:

• Online sales & payments
• Unlimited a/b split testing
• Email trigger links
• 10 opt-in text campaigns

Pro is by far the most popular plan by Leadpages.

Advanced Plan

On top of all of the features offered by the Pro plan, the Advanced plan includes:

• Advanced integrations
• Includes 5 pro subaccounts
• 50 extra opt-in text campaigns
• 1-on-1 quick start call

Businesses with enterprise-level needs should opt for this plan.

Leadpages Customer Support

Since there aren’t many reviews on Trustpilot, it wouldn’t be fair to share the current rating in this Leadpages review.

But take this—Leadpages has the most extensive library of resources that customers can access at any time they like.

Leadpages also holds weekly group coaching sessions and occasional webinars/workshops.

Furthermore, if you opt for the Advanced plan, you can enjoy 1-on-1 quick start calls that will help you set the whole thing up.

Finally, you can also get in touch with their support team with any queries via their contact page.

All in all, I’d say that Leadpages has decent customer support.

Pros and Cons of Leadpages

Like all other tools, Leadpages isn’t perfect.

Sure, it may be one of the most complete landing page and website builders out there, but you have to consider everything before you make a decision.

To that end, let’s look at the pros and cons of using Leadpages.

Pros

Here are the pros of using Leadpages:

• In terms of ease of use, it’s one of the best platforms in the market.
• The quality of customer support and extensive resources make the entire journey easier.
• It offers world-class features and captivating templates.
• Everything is highly-customizable, and the templates aren't rigid.
• There is a pricing plan for every need.

Cons

Here are the only downsides of Leadpages that I could think of:

• Compared to other landing page builders (such as Instapage), there isn’t much variety in templates.
• The learning curve may be a bit challenging to overcome for some people, but that’s mostly because of the overwhelming number of features.

Leadpages Alternatives

If for any reason, you feel that Leadpages isn’t for you, you can instead consider the following platforms:

• Instapage – this is easily the closest thing to a “perfect alternative” to Leadpages. Instapage is a popular landing page builder, with amazing analytics and ad campaign management capabilities. Read my Instapage pricing review to learn more.
• Unbounce – another decent post-click experience builder, but one that doesn’t pack as many features. Compared to Instapage, Unbounce is more suited for small and medium-sized businesses. If you’d like to learn more, check out my Instapage vs Unbounce review.
• ClickFunnels – last but not least, you can consider opting for ClickFunnels. The platform packs ample features for the creation of sales funnels and analytics.

Do remember that the above-mentioned platforms can only help you with the creation of post-click experiences, and not entire websites.

Weigh-in all factors, like your goals, budget, etc., before you make any decision.

Leadpages Pricing: Is it Worth it? [Final Verdict]

My final verdict is that Leadpages is definitely worth the money, especially if you're looking to kill two birds with one stone i.e., building individual landing pages and complete website(s).

Consider going for the Pro plan (or the Advanced plan, if you have the budget for it) to reap the maximum benefits. 

To start a trial of Leadpages, go here.