HR University: 0 - 100K ARR in 10 Months (Go-to-Market)

HR University: 0 - 100K ARR in 10 Months (Go-to-Market)

We launched the University from scratch to become a global training platform and community.

Background:

We founded University in March, 2021. The mission of University is to empower leaders and professionals across the globe with the tools and resources they need to succeed.

Growth Strategy:

We we developed the website, created 30 blog posts, a certification course, and acquired over 70 backlinks.

Growth Results:

In just six months, University went from 0 - 10,000 visitors/month. We expect this to reach over 40,000 as we continue to scale and drive revenue from our certifications.