A large part of my business model involves hiring freelancers and remote workers. I believe limiting yourself to talent in your local area is one of the biggest mistakes a growing business can make. I almost always hire a marketing person online instead of relying on job ads for my city or state.
The digital marketing landscape has evolved a lot over time but the way marketing teams are built hasn’t changed much. I see a problem there since business owners are taking their business online – but not their hiring practices.
As a small-business owner, startup owner, or someone with a SaaS company, it’s imperative to focus your marketing hire needs online. It helps save time, effort, and a lot of money in the long run.
You might be wondering: “Why go through the effort of hiring a marketing person when you can hire a digital marketing agency?” Truth is, it’s all about your marketing budget. At the end of the day, getting a marketing agency on retainer isn’t feasible if you have a limited budget.
Therefore, the bottom line is that you most likely need to save costs. Opting to hire a marketing person or a marketing professional online will do just that. They’ll help in developing your marketing plan and marketing tactics so you can craft an in-house marketing strategy.
I also consolidated all the good marketers I’ve worked with into one platform and launched The Product Company. It’s a site where you’ll be connected with high-level marketing consultants, freelancers who run agencies, and even growth marketers.
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Why Choose The Product Company to Hire a Marketing Person?
There’s a lot that goes into finding the right freelance digital marketing person. You need to have access to a significant talent pool that can provide you with portfolios. Ratings and reviews always help develop rapport. Furthermore, having a proper communication system seals the deal.
The Product Company successfully ticks all those boxes. You can find experienced product and marketing specialists from around the world.
You can hire a digital marketing person that can help increase your organic visitors. Our freelancers accomplish this by creating unique lead gen campaigns, using tried and tested frameworks, and utilizing years of marketing experience.
You can also get product and growth management services from the front-end to the back-end. With unique strategies, approaches, and marketing tools, The Product Company provides an entire service – and not just a single marketing person.
All you have to do is provide some basic information and details on your goals and objectives. This includes telling us how big your company or business is, the number of employees you have, your target audience, product/service details, and your goals and objectives for the foreseeable future.
Using this information, The Product Company connects you with the right marketing person or marketing manager. Based on your requirements, that person will have the skill sets required to go above and beyond.
5 Top Sites to Hire a Marketing Person
All my marketing needs are fulfilled by The Product Company whenever I need a real marketing pro. However, it’s understandable if you want to explore all your options. As a result, I’ve compiled this list of the top sites where you can hire a marketing expert.
1. The Product Company
The Product Company is a consultancy site that gets you in touch with high-level and accomplished freelancers. The site features a collection of top marketing and product professionals from all over the world.
After you book a consultancy session, we’ll evaluate your business and marketing objectives to connect you with a capable marketing person – from SEO experts and growth marketers to content marketers and CRO experts.
You’ll also find personal or agency sites for a majority of the professionals on the platform. Therefore, you can check out their websites, portfolios, case studies, and teams before working with them.
As mentioned, The Product Company will match you with the closest possible match according to your requirements. For example, if you require a marketing person who understands SEO and content marketing but can also develop inbound marketing strategies – just provide us those requirements and we’ll connect you with a freelancer who can do so.
The best part is that you’re not limited to specific areas of the marketing world. You can ask for social media marketing experts, landing page design experts, email marketing services, new product marketing services, PPC experts, and even graphic design teams.
If all your marketing needs aren’t being fulfilled by one person, The Product Company will connect you with an entire team (within your budget, of course).
Furthermore, the site also provides access to more than 10 lead gen calculators and other tools. I’ve also launched a comprehensive marketing blog where you can find all the details, tips, and information you need.
Upwork is one of the biggest freelance marketplaces on the internet today. With millions of registered freelancers, you can find a freelancer for practically any job on the site.
Marketing jobs constitute a large part of the total jobs posted on Upwork. You can browse the different categories on the site to see what kind of jobs are in abundance. You can also check how many freelancers specialize in a given category.
You can check out the profiles of all the freelancers and get information like their hourly rates, past jobs, ratings, reviews, and the skills they have. You can also conduct specific searches if you want freelancers who specialize in any one category or tool. For example, you can look for experts in Google Analytics, Google Adwords, HubSpot CRM, and even platforms like LinkedIn.
A lot of the freelancers on the site also have their own agencies, and at times, you will find agency Upwork accounts. However, it’s hard to find such a freelancer and there’s no way of knowing about all their skills unless you interview them.
Upwork has an internal messaging system that lets you interview potential candidates to discuss job details. Furthermore, the escrow system ensures that no funds are disbursed until you’re happy with the work done.
When you find the right marketing person, you can put them on recurring projects so you can work with them on a regular basis.
It’s easy to get started on Upwork and the site is free to use. However, the platform will charge a 3% processing fee for all payments that you make.
Contently is a great site if you want to hire marketing persons who specialize in brand and content marketing. Contently has a global talent network of over 140,000 writers, editors, designers, and filmmakers.
The company also provides access to its enterprise content marketing platform and content strategy services (if you opt for it).
The site typically provides marketing pros for one-time content creation. Content can include things like blog posts, white papers, animations, infographics, and video scripts.
The freelancers on Contently usually create an entire portfolio that’s public to everyone. All the freelancers go through a robust vetting system -- you’ll find freelancers who have worked with large brands like Google, Walmart, IBM, etc.
You can check out the freelancer’s delivery times and editor ratings. Contently sets you up by giving you a content team with several freelancers who can help with your marketing efforts. You can then assign each freelancer work or can invite them to submit pitches.
However, personalized recommendations and a global talent network mean a hefty price tag. There are different payment levels for different types of content. If you’re working with influencers or marketing consultants, the rates can be very high.
Despite relatively high prices, Contently provides a hiring system that gives you access to some of the top talent in the world. Additionally, a good internal communication system and a dedicated support team ensure you have everything you need.
Fiverr is an older name in the freelance world with thousands of digital marketers available for hire. It’s designed to help small businesses that have tight budgets.
You can practically find a freelancer for any marketing-related project. You’ll find experts on content marketing strategy, Instagram graphics, Facebook Ads, email marketing, etc.
The site has a different freelance marketplace model compared to other sites. It has a system of ‘Gigs’ where the starting point for a Gig is at $5. These Gigs act as products for freelancers.
For example, a marketing expert who specializes in conversion rates could set up a Gig for it. With different levels of services (from Level 1 sellers to Premium sellers) and payment levels, it gives buyers the opportunity to search through various tiers of quality.
As someone looking to hire a marketing expert, you can browse through the Gigs, check out the portfolios of different freelancers, and send them a message if you’re interested.
You can use the on-site filtering tools to further refine your search if you want to hire someone with a specific specialty. An on-site wizard helps narrow down your choices.
To be completely transparent, it is worth mentioning that there is hardly any support from the platform itself. There is no chat feature, no support email provided, and no phone number you can call if you run into trouble with a freelancer. For example, if you request a refund, only then will Fiverr step in, and the freelancer must agree to refund your payment. Even then, the payment is credited to your Fiverr account – and not returned to your bank, PayPal, or wherever else you made the payment.
ClearVoice is a service that provides managed freelance teams to clients. It’s great if you require a marketing expert for your overall digital marketing needs.
ClearVoice has a limited number of freelancers since they have a very strict vetting process. All freelancers are required to showcase their top work in their portfolios.
With around 4,000 freelance marketers, you can find writers, editors, content strategists, videographers, search engine specialists, designers, and more specialized marketers.
When you want to hire a marketing pro on ClearVoice, you start by setting your guidelines and a budget. The site then analyzes your needs and provides you with a team of freelancers best suited to your needs.
You can review these freelancers and select the ones you want. You can either add multiple freelancers to your team or offer each of them an opportunity. You can then handle all the communication and payments through the platform.
If you have any other outside freelancers, you can have them join your ClearVoice marketing team. You can also integrate the platform with WordPress and Medium if you want to publish your marketing content straight from ClearVoice.
With expert collaboration tools, an easy-to-use dashboard, and plenty of template campaigns and personas, ClearVoice offers more than just a service to hire a marketing expert.
How to Hire a Marketing Person
When you’re looking to hire a marketing person, remember that it’s not an expense, but an investment.
For example, if you’re looking to hire a product marketing manager, consider it as part of the total cost of releasing that product. However, that doesn’t mean you should go above and beyond your budget. You should, in fact, try to be smart with the budget you have.
Start by figuring out what services you require and rate them in importance. This will help you understand whether you need several freelancers or one marketing person that has experience with several marketing aspects.
When you have that information, you now know which kind of site you need to visit to hire a marketing person. For example, if you require several freelancers, you need to go to a freelancing site that provides a range of talent at affordable prices.
Alternatively, if you require one marketing professional along with some platform-based services, your best bet would be a site that connects you with vetted marketing professionals.
In any case, I believe it’s always better to opt for a dedicated matching service that provides you with the exact marketing person you need based on your requirements. As a result, you save time, resources, and money in the long run while getting quality work.
I found that to be the best way to grow exponentially. It’s also the reason I use The Product Company whenever I need to hire a real marketing expert. Ultimately, it’s always best to leave it in the hands of professionals.
Frequently Asked Questions (FAQs)
Where do I find top digital strategists for my project?
Other than The Product Company, you can find top Digital strategists on the following sites:
Check out the post above for the full list of hiring sites.
How do I hire a digital strategist in 2021?
Here’s a step-by-step guide to hiring digital strategists in 2021:
- Know the complete details and requirements of the job, including the requisite skills, total job timeline, and potential for future developments.
- Look for core skills such as high-level knowledge of content marketing, SEO, brand strategy, etc.
- Consult the experts over at The Product Company (or one of the other hiring sites) to hire high-level strategists.
- Discuss the project details with the shortlisted candidate(s).
If the candidate shows a complete understanding of your long and short-term project goals, they’re ideal for the job.
How much would it cost to hire a digital strategist?
On average, a digital strategy consultant would charge anywhere from $50-100 or higher, per hour. However, the overall cost depends on factors such as the size, scope, and overall project timeline.
Rest assured though – hiring a member of the Product Company community is well worth the investment.
What skills should I look for in a digital strategist before hiring?
Any digital strategists you hire should have the following skills, at minimum:
- Expertise in and experience with several core digital strategy competencies such as SEO, CRM management, programming in HTML, and more.
- Experience in target segmentation, positioning, value positioning, and brand strategy.
- High-level awareness of new digital marketing industry trends.
Additionally, the candidate should be willing to understand the project just as deeply as the client. This will help them create exactly what the client demands.
Where can I hire digital strategists in 2021?
You can hire the best digital strategists for your projects at The Product Company or any of the other sites mentioned in the full list above.
Where do I find digital strategists if I live outside of the US?
The Product Company hosts expert digital strategists and marketing experts from around the world as part of their remote professional community. Other than that, you can find remote international developers on sites such as Toptal and Upwork.