Growth
19 Steps to Create a YouTube Growth Marketing Strategy
I never thought of a YouTube growth marketing strategy as something that could drive growth for your business. Or a platform you could learn how to hack. I’d uploaded many videos in the past with little-to-no effort in optimizing them for growth. I didn’t want to waste my effort. Because I always thought of YouTube as a place to watch sports and TV highlights. Not a place for a legitimate...
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How to Create a Facebook Group Content Strategy
Did you know that you can run a Facebook Group or become a top poster in one without creating any original content? I’ve seen it. I’ve done it. And now I want to teach you how to do it. But first, the methodology behind this strategy is based on one content consumption principle: the majority of people who see a piece of content on one platform or platform community will...
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What Does a Growth Marketer Do? Roles and Responsibilities
Is your business ready to hire a growth marketer? Maybe it already has. It is not an easy task to succeed with this goal. And that’s where a good understanding of how to hire a growth marketer (often referred to as a growth hacker) comes in to lay the ground for a solid growth marketing strategy. Let me explain: There are two paths to pursue growth in a company: Seeking customer acquisition at...
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What is Growth Marketing? And How Growth Marketers Use it
In recent years, more and more marketers are shifting from traditional marketing strategies in order to focus on growth marketing. And for a good reason. The online business arena has changed. Today, successful companies don’t focus on getting one hit wonder customers that make a purchase and never return. As they expand their digital footprint, the strategy now centers around getting repeat customers. Credits: Hubspot.com It makes sense. Forbes appropriated...
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What’s the Most Creative Way to Get Noticed When Applying for a Growth Marketing Job?
I had submitted my portfolio to Facebook and heard nothing back after several weeks just like ninety-nine percent of people who apply. I’ve wanted to work at Facebook for awhile. I had worked at a Facebook marketing software company for a year, written a two-hundred and fifty-page book about Facebook, helped create the first paid subscription Facebook group, and developed the first digital course on Facebook. Why wouldn’t Facebook like...
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How to Create a Viral Marketing Strategy
Viral marketing is not just hype. It can be used to drive real growth for your company. That means users, customers, referrals, and even evangelists. Viral marketing isn’t only online marketing. It can be word-of-mouth, too. The best part about it is that it’s often repeatable if you apply the right steps. So what makes marketing contagious? In other words, what makes a message spread? First, let’s get on the...
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How I Reached Over 25 Million LinkedIn Views in 4 Months
Note: This case study was written in 2017 when I had cracked LinkedIn’s algorithm to produce hyper-viral content as highlighted by BuzzFeed, Reuters, and Forbes. As a result, LinkedIn changed their feed algorithm for over 500 million users as noted in their LinkedIn Engineering Blog. Correspondingly, LinkedIn banned me from their platform when I reached over 70,000 followers and 200 million views. Four months ago, I had 1,500 LinkedIn followers....
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What is Product Hunt? And How to Launch a #1 New Product On it
Product Hunt is where MVPs and startups go to die or thrive. Which one are you? If you launch successfully a new product on Product Hunt, you can get thousands of subscribers and customers. If done wrong, you’ll realize you never had a product people wanted or took the time to build an audience. It’s a place for creators, solo founder, and co-founders alike to see whether their launch will make it as one of...
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How Content Creators Influence Consumers and Win Customers
I’ve written over a thousand articles and have created over a hundred videos from interviews to tutorials. I’ve studied the best content creators to emulate their best practices. I’ve been doing this for seven years because it works. As a result, I’ve built a significant following across channels with 38,000 followers on Quora, a Facebook Group with 24,000+ individuals, and once having over 70,000 followers on LinkedIn. The best part...
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What is a Growth Manager? And How to Hire One
While every company aims to grow, not every company takes the time to build a solid foundation with a growth manager. If you study the development of a few thriving companies you will realize that many of them have a skilled growth manager associated with their sustainable success. In fact, not only a growth manager but a complete growth team. Growth doesn’t mean anything if it cannot be sustained in...
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