Growth
19 Steps to Create a YouTube Growth Marketing Strategy
I never thought of a YouTube growth marketing strategy as something that could drive growth for your business. Or a platform you could learn how to hack. I’d uploaded many videos in the past with little-to-no effort in optimizing them for growth. I didn’t want to waste my effort. Because I always thought of YouTube as a place to watch sports and TV highlights. Not a place for a legitimate...
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10 Best SaaS Metrics for SaaS Business Growth in 2023
To stay on the front lines of the SaaS industry takes skill and determination. The software-as-a-service industry has gained massive traction in the last two decades and will only continue to grow. This has created an ever-growing need for an understanding of critical SaaS metrics. The industry has attracted many growth marketers, myself included, but as we move forward, it’s becoming harder for people to enter the industry. That’s primarily because people...
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IRS Form 6765 Instructions: How to Fill it Out in 2023
If you run an eligible small business or medium-sized company in the technology field, you can opt for the R&D Tax Credit by filling out form 6765. The R&D Tax Credit is a type of tax return credit available for businesses that have costs regarding research and development. This credit for increasing research activities provides an incentive to keep innovating. Regardless of the type of company you manage, seasoned or startup, you can benefit from this tax credit as long as your business meets the eligibility requirements established...
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7 Best SaaS Marketing Strategy Examples to Inspire You
Do you have a strong software as a (SaaS) marketing strategy? In this post, I’ll explain how you can create one. With no physical presence and ever-growing competition, marketing a SaaS platform isn’t easy. The estimated SaaS global revenue is expected to cross $13 billion by 2021 from $99 billion in 2021. The SaaS industry is growing and it’s growing fast. If you own a SaaS company, you need to...
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How to Create a Facebook Group Content Strategy
Did you know that you can run a Facebook Group or become a top poster in one without creating any original content? I’ve seen it. I’ve done it. And now I want to teach you how to do it. But first, the methodology behind this strategy is based on one content consumption principle: the majority of people who see a piece of content on one platform or platform community will...
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5 Proven B2B Marketing Strategies for Lead Generation in 2023
Marketing is challenging. And becomes more difficult when implementing B2B marketing strategies. Because marketing a product to businesses is far more complex than marketing to consumers. To make it work, you need a marketing plan that’s proven. That’s what we’ll be diving into here. First, why are B2B marketing strategies hard to create? It’s due to the longer sales cycle to get prospects to buy. Moreover, there’s often an education...
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What Does a Growth Marketer Do? Roles and Responsibilities
Is your business ready to hire a growth marketer? Maybe it already has. It is not an easy task to succeed with this goal. And that’s where a good understanding of how to hire a growth marketer (often referred to as a growth hacker) comes in to lay the ground for a solid growth marketing strategy. Let me explain: There are two paths to pursue growth in a company: Seeking customer acquisition at...
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SaaS B2C Marketing – Everything You Need to Know
B2C marketing in SaaS is just as much about the product as it is about the actual marketing. If you can build a product worth marketing or even a product that has marketing built-in, then you’re off to a great start. B2C marketing is easier said than done, though. The goods news? There are patterns you can copy. The best founders and marketers? That’s exactly what they do. Know that...
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What is Growth Marketing? And How Growth Marketers Use it
In recent years, more and more marketers are shifting from traditional marketing strategies in order to focus on growth marketing. And for a good reason. The online business arena has changed. Today, successful companies don’t focus on getting one hit wonder customers that make a purchase and never return. As they expand their digital footprint, the strategy now centers around getting repeat customers. Credits: Hubspot.com It makes sense. Forbes appropriated...
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What’s the Most Creative Way to Get Noticed When Applying for a Growth Marketing Job?
I had submitted my portfolio to Facebook and heard nothing back after several weeks just like ninety-nine percent of people who apply. I’ve wanted to work at Facebook for awhile. I had worked at a Facebook marketing software company for a year, written a two-hundred and fifty-page book about Facebook, helped create the first paid subscription Facebook group, and developed the first digital course on Facebook. Why wouldn’t Facebook like...
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How to Create a Viral Marketing Strategy
Viral marketing is not just hype. It can be used to drive real growth for your company. That means users, customers, referrals, and even evangelists. Viral marketing isn’t only online marketing. It can be word-of-mouth, too. The best part about it is that it’s often repeatable if you apply the right steps. So what makes marketing contagious? In other words, what makes a message spread? First, let’s get on the...
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How I Reached Over 25 Million LinkedIn Views in 4 Months
Note: This case study was written in 2017 when I had cracked LinkedIn’s algorithm to produce hyper-viral content as highlighted by BuzzFeed, Reuters, and Forbes. As a result, LinkedIn changed their feed algorithm for over 500 million users as noted in their LinkedIn Engineering Blog. Correspondingly, LinkedIn banned me from their platform when I reached over 70,000 followers and 200 million views. Four months ago, I had 1,500 LinkedIn followers....
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