Running a successful business nowadays depends on a number of factors – more so if your business is completely online, such as an eCommerce store, a SaaS company, or similar. With an online business, your number one priority should be your website. One of the best ways to manage your website is to hire a reliable and high-level Google Analytics consultant.
Make no mistake, you also need SEO experts, content marketers, social media experts, and web developers, as well. However, all these jobs depend on how well you can extrapolate your Google Analytics data.
For example, as a growth marketer for a business, you will use Analytics data to delegate new tasks to your content marketers and SEO experts. It will help shape and build your marketing campaigns. Most importantly, it will provide key information like marketing ROI, traffic data, and audience data.
Today, the best companies and products attribute their success to successful data analytics efforts.
My Lumen5 case study is a personal example of this. By having a good Google Analytics consultant in my team, I managed to increase Lumen5’s organic traffic by 475,000 monthly visitors in under 12 months.
Furthermore, by understanding the need for good Google Analytics consultants and other marketers, I founded The Product Company. It’s a company that connects you with expert marketers according to your business and project needs.
Why The Product Company to Find Google Analytics Consultants
Over the years, I’ve worked with several companies in different capacities. I’ve even built an entire software company from the ground up in only 6 months. You can read about the Squibler case study to see that I’ve had my share of experience in the marketing world from all aspects.
This digital marketing experience has allowed me to understand everything a business needs to grow and expand exponentially. I wanted to provide a single platform where business owners could find all the services and experts they need for that growth.
That’s what The Product Company does for people.
It analyzes your business needs, business goals, and the company itself and develops a marketing strategy for you. Meanwhile, it connects and matches you with different experts you will be requiring for that strategy. This includes Google Analytics experts, as well.
All you have to do is provide accurate details on your business goals and your product or service. Things such as company size, number of employees, number of services/products, business objectives, goals, future expectations, and budget – all of it matters. As a result of analyzing all this information, The Product Company develops a profile for your business.
The platform then analyzes detailed profiles of the experts, freelancers, and marketing teams The Product Company partners with. It compares these profiles with your business’s profile and comes up with the best possible matches. This means that the freelancer you’re connected with, for example, will perfectly understand your business and service/product.
For this reason, any Google Analytics consultant you find through The Product Company will not only be an expert in your industry, but also your business.
5 Top Sites to Find Google Analytics Consultants
Google Analytics access is sacred – you need to give it to someone you trust. That’s why I compiled a list of the top sites you can find Google Analytics consultants so you can make an informed decision.
1. The Product Company
The Product Company is a multi-tier marketing services site that, in essence, helps you get in touch with high-level freelancers and marketing experts. It also provides marketing and consulting services, including Google Analytics consulting services.
Ultimately, I founded The Product Company so small businesses, SaaS companies, and other online businesses could have a one-stop solution for all their marketing needs. One singular marketing platform that provides advice, strategies, marketing services, and access to an army of top freelancers from all over the world.
The idea is that a client could provide all the relevant information regarding their business, products/services, and their goals. The Product Company would then analyze all this information and come up with marketing solutions. From there, we match the client with several potential freelancers who can provide the services they need.
Even if someone is only looking for a Google Analytics consultant, the company would follow the same procedure to provide the best possible match.
The good thing is that you’re not limited in your search, so you can include additional search parameters and restrictions. For example, you can ask for a Google Analytics consultant who’s also a Google Data Studio veteran, a Tableau expert, etc.
You can also ask for specific services, such as ‘help with setting up the Google Tag Manager (GTM)’ or ‘help setting up Google Ads and paid search campaigns.’
In the end, the objective is to provide the client with exactly what they need and that’s where The Product Company excels: targeted, personalized, and quality marketing services.
Toptal is a dedicated matching service that connects you with freelancers based on your exact needs. While Toptal is a developer-hiring site, it has a solid collection of Google Analytics consultants.
In a way, Google Analytics consultants are also developers. A good Google Analytics Consultant will be able to code in Google Analytics. This includes UTM parameters and other complex bug fixes. Occasionally, there is a need for troubleshooting and custom implementations, as well.
Therefore, hiring Google Analytics developers off of Toptal is the same as hiring a Google Analytics consultant.
Toptal is considered one of the top matching sites because they only accept 3% of the freelancers that apply. They have a robust vetting system and a complex application and test process. It ensures that only the top Google Analytics experts are chosen.
You provide the site with your company information, business processes, business goals, product/service details, and other information. They then start data analysis to determine the best possible match with a freelancer. Typically, the freelancer is not only an industry expert but also an expert on how that specific business runs. It might be due to working with similar products, companies with similar processes, etc.
As a result, Toptal always ends up matching you with a Google Analytics developer/consultant that understands your entire business. This helps them run analytics projects, custom reports, and drive your marketing efforts according to your exact needs.
Upwork is one of the most well-known freelance marketplaces in the world with millions of registered freelancers. You can find Google Analytics consultants for short-term, recurring, and full-time contract work on the site.
The site is known for having freelancers with very specific specializations. For example, if you want a Google Analytics consultant who’s also an expert at conversion rate optimization, you can find one. The skill sets of the freelancers are usually very diverse since Upwork is a freelancer-friendly site. As long as you have good ratings and reviews, there’s a good chance you’ll be given opportunities to work with diverse projects.
You can easily find Google Analytics consultants using filters. Usually, you’ll find that the freelancer will have written about all the services they can provide.
It’s best to look for freelancers who can provide analytics audits, cross-domain tracking, and KPI tracking services. Things like web analytics experience and quick analytics implementation is a bonus.
Alternatively, you can post a job on the site with all the details regarding your project and company. You are bound to receive numerous proposals in under 24 hours. You can compare the bids, reviews, and portfolios of the proposals and then interview the freelancers that you feel are the best.
Once you hire them, you can collaborate using the custom dashboard. You can chat, call, share files, and track milestones. It’s also best to break the job down into several milestones. For example, the first milestone can be setting up Google Analytics, second can be tracking pages, and so on.
Guru is a rapidly rising freelance platform that has over 800,000 clients worldwide. With over 1 million paid invoices and over $250 million paid to its freelancers, it provides access to freelancers from all industries.
Currently, you can find almost 9,000 Google Analytics experts on the site. The site has a vetting system in place that ensures that these experts know what they’re doing.
You can combine your searches for freelancers if you’re looking for Google Analytics experts that have other skills, as well.
You can comb through freelancers in two ways. You can manually find freelancers according to your needs. For example, if you want an analytics expert based in New York who has a feedback rating of 99% or above – feed those search parameters and all freelancers who meet them will be displayed. You can then ask them for a quote by sending rudimentary details regarding your project or website.
Alternatively, you can post a free job and have the freelancers come to you. This provides greater exposure so you can comb through a greater number of analytics experts. When you choose a freelancer, you can communicate and collaborate through the Work Rooms. Furthermore, you can make secure payments using the built-in SafePay payment protection system.
Fiverr is a growing freelance marketplace and has thousands of Google Analytics experts.
Unlike other freelancing websites, Fiverr has something called Gigs. The freelancers set up their Gigs by displaying their work and selling their services.
You can look through these Gigs and contact the freelancers you are interested in. However, due to this, most freelancers have a very limited set of skills and are often limited to Google Analytics-specific services.
If you’re using Fiverr, vet all possible candidates and conduct detailed interviews. After hiring someone, if you’re not comfortable sharing your analytics account with them, you can set up a screen-sharing session or use TeamViewer. However, if you’re looking for a long-term relationship with the freelancer, it’s best to share all relevant details.
How to Find a Google Analytics Consultant
A lot of people think that Google Analytics only helps you after your site has significant traffic. That’s far from the truth. Google Analytics can tell you what you’re doing right, wrong, and what you can do better from the very beginning.
If you manage to find a good Google Analytics consultant, they’ll be able to help you rapidly grow your website. If you include them in your marketing team, you can connect them with your SEO experts and content marketers and start seeing results in a few months.
To make sure you have a good consultant, make sure they can code in Google Analytics. Secondly, they should be comfortable segmenting data and developing custom reports. Along with reports, they should also be able to deliver insights, tips, and estimations.
Alternatively, you also need to understand your own business and website and where it currently stands. Take a look at your budget and whether you need a GA consultant on an ongoing basis or for a one-time task.
From there, you can then make an informed decision on where you should hire your Google Analytics consultant. However, if you don’t want to spend too much time on it, you can always have The Product Company help you find exactly what you need.