FutureFuel: We Created 5 Directories that Drive Thousands of New Visitors

FutureFuel: We Created 5 Directories that Drive Thousands of New Visitors

FutureFuel is a SaaS employee benefit company streamlining student loan assistance as a benefit for HR leaders and employers to use for employees.

Background:

FutureFuel needed to rank for competitive keywords to drive signups via employers and those interested in repaying their student loans faster. To accomplish this goal, we had to create 16 calculators, an employee benefits directory, performance review phrase directory, student loan forgiveness directory, and a 529 plan directory.

Growth Strategy:

To get these directories done fast, we created outlines for individual posts attached to the directories. We also used custom WordPress development in a way to finish all these directories in less than four months, including the calculators ones in only two months. Here are screenshots of the directories.

Employee Benefits Directory:

Workplace Calculator Directory:

Student Loan Calculator Directory:

Public Student Loan Forgiveness Directory:

Growth Results:

In the first four months, these directories drove close to 50,000 visitors/month. We ranked for the "employee cost calculator" and "overtime calculator" within two months of publishing.